Blogging: Should I Use Wordpress, Tumblr or Blogger?

Why Should I Blog And What is the Best Blogging Platform To Use Wordpress, Tumblr or Blogger?

A solid internet presence is one of the easiest and most effective ways for both new and seasoned writers to create visibility for their brands. But merely having a website won’t get you anywhere; people need a reason to visit your website. While the services you provide is a good reason, there are many others providing the same services, so you need to have something that sets you apart. This is where blogging comes in. As with other types of businesses, many can enjoy the benefits when they blog, including;

Improved Search Engine Optimization

When potential customers search for a specific product or service, they will type keywords into a search engine (i.e., Google, Yahoo). What shows up on these search engines are determined by ranking algorithms that measures several factors. A site with more relevant info will rank higher in search results. Usually, customers will click on top sites first. When was the last time you ever went to page 2 on Google? The more relevant and well-written content you have on your site, the higher your page will rank, and the higher the chances customers will click on it. This means increased traffic and improved chances of making a sale.

Establishes Authority

When you create a blog filled with informative and persuasive material, you can show authority based on the factual statements made within each post. Write blogs that focus on and cater to the target customer by answering the most common questions. As you provide educational material, this will attract prospective customers seeking answers and they will visit your site more than once. This will improve credibility, trust and sales.

Humanizes the user

As a blogger, it is important to build healthy relationships with new and current clients. Your blog’s visitors want to learn more about the business owner, how you started, beliefs and values, and your niche. The development of a brand’s personality is necessary because this allows you to be viewed as trustworthy and sensitive to clients’ needs. You can humanize your blog by talking about your team, adding photos, telling company stories, featuring satisfied clients, supporting charitable events, or adding a discussion capability that allows visitors to ask questions or make comments.

Boosts Social Media Presence

It’s a Twitter world, folks. If you’ve seen the news in recent times, you will know that social media plays an important, if not more important role than traditional media platforms. So you have to maximize your social media presence. Sharing blog posts on social media sites such as Facebook or Twitter, will give serious exposure to your brand. Each click helps with search engine optimization and brand-building.

Which Blogging Platform Should I Use?

So, having determined that blogging is highly beneficial, which of the available blogging platforms should you use? The three most commonly used blogging platforms are Blogger (Blogspot), Tumblr and Wordpress. Each of them have advantages and disadvantages, so which one you choose is a matter of preference: 

    As a novice, you will want to utilize a platform that is easy to set up and requires little to no coding skills. The most popular and highly-rated blogging platform is Wordpress.org. It enables you to customize your blog posts to your liking, there are forums, an online store, and membership subscriptions based on the additional features you choose. There are thousands of free and premium themes to choose from; also, there are more than 45,000 types of plugins to add. When it comes to SEO, Wordpress is the best platform to utilize and help your blog get noticed by visitors.

  Blogger is free, easy to manage and navigate, and is secure, thanks to Google’s reliability. However, a few disadvantages include inadequate blogging tools, limited design choices, lack of updates, and can cancel blogging services any time.

  Tumblr is a free, popular blogging platform. Its simplicity in terms of navigation is great for the new blogger. Social media integration and microblogging are great additional tools you can enjoy with Tumblr. However, the features are limited and backing up your blogs is a challenge

So if you’re debating whether or not to blog, our advice is to go for it. You have nothing to lose and lots to gain.